Two-time Winter X Games gold medalist and Red Bull athlete Nick Goepper is one of the most talented freeskiers in the world. Sauce Creative Group asked me to create a custom helmet for him and decided to incorporate lots of imagery from his home state of Indiana in the design. He ended up wearing it at the Dew Tour Event in Copper as well as the 2014 Olympic Games.
Photo cred: Jeff Brockmeyer
In addition to being the world leader in sports equipment innovation, Nike has a robust apparel program full of athletic fabrics and graphics. Here are select graphics from the Summer and Fall 2014 Women's Sportswear collection.
Grumpy Cat took the internet by storm in 2012 and has been featured on the Today Show and appeared in commercials for Honey Nut Cheerios. His line of coffee drinks launched in 2013 and I had the opportunity to design the logo and brand the beverage with a caricature of Grumpy Cat himself.
"Working with Joshua to develop the branding for Grumpy Beverage was radically enjoyable. He has an uncanny ability to breathe life into your vision with little more than a simple conversation. Not only was he professional, personable, and thorough, Joshua completed our project on a condensed timeline without hiccup. We were left feeling excited, overly satisfied, and anything but grumpy; an experience foreign to us in working with other graphic designers. He's the gold standard."-Nick Sandford, Co-Founder, Grumpy Beverage LLC
Beverly Hills Lifestyle Magazine is a gorgeous quarterly publication of everything luxurious and decadent in modern living. As BHL’s Art Director, I’m responsible for ensuring its look and feel matches the caliber of its content which includes interviews with A-list celebrities and the latest offerings from world-class designers, fashion moguls, architects, and innovators.
"Josh is incredibly creative and came up with so many unique and elegant design ideas. He was able to implement a fresh, updated design for our magazine while keeping our established look and feel that we are known for."- Doug McLaughlin, Editor, Beverly Hills Lifestyle Magazine.
Over the last 20-plus years Sector 9 has become one of the the most recognizable brands in the entire skate industry. Sauce Creative Group reached out to me to design some decks for them and I had a blast doing it.
There are few logos or slogans as iconic as the Nike swoosh and “Just Do It”. I worked on the 2011 Just Do It campaign for Nike’s Action Sports Category that featured new iterations on classic Nike designs.
"Josh exhibits passion, an eagerness to learn, and a drive to deliver positive results. These qualities present themselves in his craft, how he connects with those he works with , and ultimately the value brought to the consumers of his work."- Genelle Lauderbach, Category Merchandise Manager, Nike Inc.
Falling Whistles is a non-profit organization started in 2008 to raise awareness about war in the Congo. They have over 120,000 supporters worldwide and are part of two Special Envoys from the US and the UN. They publish a quarterly magazine called The Free World Reader and I was honored to design some spreads for their very first issue.
"Josh is an exceptionally capable designer. When we had a set of unusually challenging content with the Free World Reader, I knew there was one person to call. Josh executed creatively and precisely. Amidst an opinionated and demanding team, his designs won respect and appreciation. He's a designer I hope to work with again, and someone I would recommend to anyone with a challenging project" Sean Carasso, founder, Falling Whistles
Lunarlon is both a revolutionary cushioning material and the name of an entire collection of Nike training, running, and basketball shoes. The Lunarlon inventors say they were inspired by video astronauts walking on the moon. This instructional poster shows how Lunarlon functions so I incorporated the space theme throughout it in addition to some well-placed humor.
"Josh cultivates his craft so that it pushes the bounds of creativity. The result of this takes art and design to new places while still maintaining the integrity of the brand."- Genelle Lauderbach,Category Merchandise Manager, Nike Inc
Squarespace is one of the premier website development and hosting platforms on the planet and has raised nearly $80 million in funding. Squarespace held a contest on dribbble and as an avid dribble user I was very excited to participate. Here were the creative terms and conditions:
How creatively can you present the number six? The only requirement is that the Squarespace symbol or complete logo mark appear in your design. You may use any of our attached logo variations, provided the end result incorporates “six” in some form (the number 6, the word six, six objects, etc.) We’ve included the example shot to get you started, but please let your creativity run wild.
Nike 6.0 was a sub-brand that focused entirely on action sports enthusiasts and the athletes reshaping the extreme sports landscape. Nike 6.0 sponsored a team of world-class surfers and I was able to design a series of original boardshorts for the brand.
Nike has been influencing and changing the world of athletics for over 40 years. I pulled heavily from Nike’s vintage designs to create the Game Changer hat specifically for Pacsun stores. For a time this was the top-selling hat there.
"Josh's talent goes beyond the creative. He has a vision for creativity, absolutely, but he has the unique ability to couple this with a strong understanding of business progression. Because of this, working with Josh is inspiring." - Genelle Lauderbach, Category Merchandise Manager, Nike Inc
With a trove of Emmys and millions of fans around the world to prove it, Breaking Bad was one of the best series in television history. I was a big fan of the show and during my lunch breaks I started creating illustrations of the characters. AMC contacted me and licensed all of these illustrations which they included in a coffee table book that they gave to the entire cast and crew.
As an artist, I have to intentionally challenge myself with new projects to expand my skillset. This collection is the result of an exercise I did recently to create some icons for a few of my favorite brands.
While at Nike, I was able to work extensively on the Nike 6.0 Action Sports category. I had tremendous creative liberty to iterate on the Nike 6.0 logotype which was absolutely a joy and a challenge to think up new and surprising ways to depict it.
I designed the Attitude Hat specifically for Pacsun and pulled extensively from Nike’s vintage design catalogue. The appearance and feel of 1970’s Nike design can be seen in the classic snapback look along with my own color interpretation to bring it up to date.
You never know when inspiration will strike or what shape it will take. Here are some of my favorite illustrations that I did for Nike.
Nike carved out a place in the skateboarding industry with its Nike Skateboarding brand that now boasts a team of top athletes including four-time X Games gold medalist Paul Rodriguez. In 2011, I designed some original illustrations and photo composites for Nike SB that captured the all-or-nothing spirit of the sport and the unique styling of the brand.
Billabong still pulls in over a billion dollars each year and is a surf industry icon. I worked as a full-time designer at Billabong from 2007 to 2009 and have put together a collection of some of my best work from my time there.
Letterforms are one of my favorite design elements to create and I got to do a lot of them while I was at Nike. These typographic solutions were used in a Nike t-shirt line and are just a few of the letter renderings that I’ve done for them.
In 2011, I married the love of my life at a beautiful airplane hangar in Orange County. I designed all the printed materials for the wedding including the invitations shown here. I used an aeronautical theme to match the venue and the beautiful photos taken by the talented Jonpaul Douglass.
he market for designers is highly competitive and when I graduated from college in 2007 it was no different. To grab the attention of potential employers I designed some limited edition posters and had them screen-printed by Mama Sauce. In addition to showcasing my skillset, the posters also contained my resume.