Two-time Winter X Games gold medalist and Red Bull athlete Nick Goepper is one of the most talented freeskiers in the world. Sauce Creative Group asked me to create a custom helmet for him and decided to incorporate lots of imagery from his home state of Indiana in the design. He ended up wearing it at the Dew Tour Event in Copper as well as the 2014 Olympic Games.
Photo cred: Jeff Brockmeyer
Grumpy Cat took the internet by storm in 2012 and has been featured on the Today Show and appeared in commercials for Honey Nut Cheerios. His line of coffee drinks launched in 2013 and I had the opportunity to design the logo and brand the beverage with a caricature of Grumpy Cat himself.
"Working with Joshua to develop the branding for Grumpy Beverage was radically enjoyable. He has an uncanny ability to breathe life into your vision with little more than a simple conversation. Not only was he professional, personable, and thorough, Joshua completed our project on a condensed timeline without hiccup. We were left feeling excited, overly satisfied, and anything but grumpy; an experience foreign to us in working with other graphic designers. He's the gold standard."-Nick Sandford, Co-Founder, Grumpy Beverage LLC
Beverly Hills Lifestyle Magazine is a gorgeous quarterly publication of everything luxurious and decadent in modern living. As BHL’s Art Director, I’m responsible for ensuring its look and feel matches the caliber of its content which includes interviews with A-list celebrities and the latest offerings from world-class designers, fashion moguls, architects, and innovators.
"Josh is incredibly creative and came up with so many unique and elegant design ideas. He was able to implement a fresh, updated design for our magazine while keeping our established look and feel that we are known for."- Doug McLaughlin, Editor, Beverly Hills Lifestyle Magazine.
Over the last 20-plus years Sector 9 has become one of the the most recognizable brands in the entire skate industry. Sauce Creative Group reached out to me to design some decks for them and I had a blast doing it.
There are few logos or slogans as iconic as the Nike swoosh and “Just Do It”. I worked on the 2011 Just Do It campaign for Nike’s Action Sports Category that featured new iterations on classic Nike designs.
Falling Whistles is a non-profit organization started in 2008 to raise awareness about war in the Congo. They have over 120,000 supporters worldwide and are part of two Special Envoys from the US and the UN. They publish a quarterly magazine called The Free World Reader and I was honored to design some spreads for their very first issue.
"Josh is an exceptionally capable designer. When we had a set of unusually challenging content with the Free World Reader, I knew there was one person to call. Josh executed creatively and precisely. Amidst an opinionated and demanding team, his designs won respect and appreciation. He's a designer I hope to work with again, and someone I would recommend to anyone with a challenging project" Sean Carasso, founder, Falling Whistles
Lunarlon is both a revolutionary cushioning material and the name of an entire collection of Nike training, running, and basketball shoes. The Lunarlon inventors say they were inspired by video astronauts walking on the moon. This instructional poster shows how Lunarlon functions so I incorporated the space theme throughout it in addition to some well-placed humor.
Squarespace is one of the premier website development and hosting platforms on the planet and has raised nearly $80 million in funding. Squarespace held a contest on dribbble and as an avid dribble user I was very excited to participate. Here were the creative terms and conditions:
How creatively can you present the number six? The only requirement is that the Squarespace symbol or complete logo mark appear in your design. You may use any of our attached logo variations, provided the end result incorporates “six” in some form (the number 6, the word six, six objects, etc.) We’ve included the example shot to get you started, but please let your creativity run wild.
Nike 6.0 was a sub-brand that focused entirely on action sports enthusiasts and the athletes reshaping the extreme sports landscape. Nike 6.0 sponsored a team of world-class surfers and I was able to design a series of original boardshorts for the brand.
Nike has been influencing and changing the world of athletics for over 40 years. I pulled heavily from Nike’s vintage designs to create the Game Changer hat specifically for Pacsun stores. For a time this was the top-selling hat there.
With a trove of Emmys and millions of fans around the world to prove it, Breaking Bad was one of the best series in television history. I was a big fan of the show and during my lunch breaks I started creating illustrations of the characters. AMC contacted me and licensed all of these illustrations which they included in a coffee table book that they gave to the entire cast and crew.
As an artist, I have to intentionally challenge myself with new projects to expand my skillset. This collection is the result of an exercise I did recently to create some icons for a few of my favorite brands.
While at Nike, I was able to work extensively on the Nike 6.0 Action Sports category. I had tremendous creative liberty to iterate on the Nike 6.0 logotype which was absolutely a joy and a challenge to think up new and surprising ways to depict it.
I designed the Attitude Hat specifically for Pacsun and pulled extensively from Nike’s vintage design catalogue. The appearance and feel of 1970’s Nike design can be seen in the classic snapback look along with my own color interpretation to bring it up to date.
You never know when inspiration will strike or what shape it will take. Here are some of my favorite illustrations that I did for Nike.
Here is a series of original illustrations and photo composites I created for Nike Skateboarding.
Done July 2011.
I spent a couple years a a full-time designer for Billabong. Here are a few selected works from 2007-2009.
I love letterforms. Used in a t-shirt series, these typographic solutions are examples of the many types of letter rendering I've done for Nike.
Done October 2011.
In November of 2011 I got hitched. Here is he branded invite sent to all my (our) wedding attendees. A naval theme was kept throughout all printed materials. Photography by JonPaul Douglass.
Done September 2011.
During my senior year, I had the privilege of working on a poster for the Flagler College Graphic Design Portfolio Show. The concept is a metaphor for creative growth. The term 'ripe' is an analogy for being ready; ready for a career.
Done March 2007.
During the summer of 2007 I began a job search by sending out limited edition silk screened posters to all my favorite agencies and employers. Printed by Austin Petito at Mama's Sauce, the poster also contained my resume.
Done May 2007.
Last Laugh is a comedy show that recaps all of the year's major events. I had the privilege of working with LA motion graphics studio, Roger.tv, to pitch Comedy Central. These are a few storyboards shots that would later be animated into opening credits.
Done October 2006.