In early 2015, I started a small apparel brand called CHOMP. I've been designing apparel for large brands for nearly 10 years, and I wanted to create something on my own - something with a completely new identity. CHOMP is fun, silly, weird and nostalgic. We wink and nod at pop culture while keeping a foundation in Southern California's lifestyle. With CHOMP, I hope to bridge a gap between apparel and entertainment. Here are tees from our first Spring/Summer collection.
Photography: Foxes and Wolves
Models: Sean Woolsey, Gerry Kolisnyk, Justin Ruttkay
Stance is the world leader in sock fashion and technology. They're endorsed by top tier celebrities and athletes. They've done collaborations with artists like Rihanna and Kendrick Lamar.
Stance released a special collection of Star Wars socks, featuring 12 signature characters from the iconic films. Stance asked me to design and illustrate each character, including a secret character not shown.
In addition to the socks, Stance launched an interactive experience dubbed “Uncommon Force” that allows fans to “control the force” by exploring the arsenal using their webcams and hand motions.
Taco Bell recently saved its first location from demolishment. They call the store Numero Uno, and it was where Glenn Bell first introduced America to the taco.
Numero Uno was strapped to a flatbed and driven from it's original location in Downey and driven to its temporary location in Irvine, the Taco Bell headquarters. TB asked me to design a poster and t-shirt to celebrate the preservation of the building.
“Josh’s devotion to the project demonstrated sincere passion not only for his craft, but our brand. His remarkable talent to transform ideas into a vision, and that vision into art, showcased his creative ability and, in every sense, brought our campaign to life.” - Matt Prince, PR Manager, Taco Bell
Kookslams is the most popular surf-gaffe Instagram account around. They're the go-to spot to see the internet's funniest surfing accidents and blunders. They've even grabbed the attention of lots of professional surfers and editorial outlets like Surfing Magazine. We recently created some hot-selling apparel in collaboration with my brand CHOMP. Here's what we came up with.
Two-time Winter X Games gold medalist and Red Bull athlete Nick Goepper is one of the most talented freeskiers in the world. Sauce Creative Group asked me to create a custom helmet for him and decided to incorporate lots of imagery from his home state of Indiana in the design. He ended up wearing it at the Dew Tour Event in Copper as well as the 2014 Olympic Games.
Photo cred: Jeff Brockmeyer and Robert Scheer
"Legends are made not only by their deeds, but the stories behind them. We’re sharing the stories of today’s sports legends, who defied all odds to wow the world"
I was recently asked by the folks at SB Nation to illustrate three athletes for their "Legends of Tomorrow" feature series. Each athlete is highlighted for their triumph over adversity and their dedication to their craft. Below is what I came up with.
"Josh was able to work through tight deadlines and the holiday season to deliver stellar work on time and on brand. He took our minimal direction and ran with it, creating illustrations that felt more like individual works of art than supplementary graphics. He raised the bar for our branded content." - Carrie Ruby, Design Director, Vox Creative
This limited-edition screen print series was designed as an homage to terribly good 80s and 90s action movies. The series replaces their plotlines with traditional mexican styles and themes.
Printed on French Paper by Mama's Sauce, there are only 100 of each. All are personally signed and numbered by me.
El Faceoff features Travolta and Cage as Luchadores who've exchanged wrestling masks. Road Casa portrays a high-kicking mariachi hell-bent on defending his turf. And ¡Rapido! shows Keanu as a vigilant bandit along side Sandra as his love-torn mujer.
Available for purchase here.
With nearly a million listings in over 30,000 cities, Airbnb is an incredibly successful lodging site. I was recently asked by the agency TOOL to illustrate all of the icons for Airbnb's new interactive map. Over one hundred icons and illustrations were done to produce the project. Have a close look at all of the icons below.
Lunarlon is both a revolutionary cushioning material and the name of an entire collection of Nike training, running, and basketball shoes. The Lunarlon inventors say they were inspired by video astronauts walking on the moon. This instructional poster shows how Lunarlon functions so I incorporated the space theme throughout it in addition to some well-placed humor.
"Josh cultivates his craft so that it pushes the bounds of creativity. The result of this takes art and design to new places while still maintaining the integrity of the brand."- Genelle Lauderbach,Category Merchandise Manager, Nike Inc
With a trove of Emmys and millions of fans around the world to prove it, Breaking Bad was one of the best series in television history. I was a big fan of the show and during my lunch breaks I started creating illustrations of the characters. AMC contacted me and licensed all of these illustrations which they included in a coffee table book that they gave to the entire cast and crew.
Over the last 20-plus years Sector 9 has become one of the the most recognizable brands in the entire skate industry. Sauce Creative Group reached out to me to design some decks for them and I had a blast doing it.
I was asked by the fine folks at SB Nation to do some editorial illustration of 4 influential innovators in the automotive industry. Each person made a significant impact in how we use cars today. Check out the articles here. Below is what we came up with.
Stance is the world leader in sock fashion and technology. They're endorsed by top tier celebrities and athletes. People like Dwayne Wade and Chandler Parsons are all brand ambassadors for the company. Here are a few looks I designed for the women's sock line.
Beverly Hills Lifestyle Magazine is a gorgeous quarterly publication of everything luxurious and decadent in modern living. As BHL’s Art Director, I’m responsible for ensuring its look and feel matches the caliber of its content which includes interviews with A-list celebrities and the latest offerings from world-class designers, fashion moguls, architects, and innovators.
"Josh is incredibly creative and came up with so many unique and elegant design ideas. He was able to implement a fresh, updated design for our magazine while keeping our established look and feel that we are known for."- Doug McLaughlin, Editor, Beverly Hills Lifestyle Magazine.
Nike 6.0 was a sub-brand that focused entirely on action sports enthusiasts and the athletes reshaping the extreme sports landscape. Nike 6.0 sponsored a team of world-class surfers and I was able to design a series of original boardshorts for the brand.
Falling Whistles is a non-profit organization started in 2008 to raise awareness about war in the Congo. They have over 120,000 supporters worldwide and are part of two Special Envoys from the US and the UN. They publish a quarterly magazine called The Free World Reader and I was honored to design some spreads for their very first issue.
"Josh is an exceptionally capable designer. When we had a set of unusually challenging content with the Free World Reader, I knew there was one person to call. Josh executed creatively and precisely. Amidst an opinionated and demanding team, his designs won respect and appreciation. He's a designer I hope to work with again, and someone I would recommend to anyone with a challenging project" Sean Carasso, founder, Falling Whistles
In addition to being the world leader in sports equipment innovation, Nike has a robust apparel program full of athletic fabrics and graphics. Here are select graphics from the Summer and Fall 2014 Women's Sportswear collection.
Grumpy Cat took the internet by storm in 2012 and has been featured on the Today Show and appeared in commercials for Honey Nut Cheerios. His line of coffee drinks launched in 2013 and I had the opportunity to design the logo and brand the beverage with a caricature of Grumpy Cat himself.
"Working with Joshua to develop the branding for Grumpy Beverage was radically enjoyable. He has an uncanny ability to breathe life into your vision with little more than a simple conversation. Not only was he professional, personable, and thorough, Joshua completed our project on a condensed timeline without hiccup. We were left feeling excited, overly satisfied, and anything but grumpy; an experience foreign to us in working with other graphic designers. He's the gold standard."-Nick Sandford, Co-Founder, Grumpy Beverage LLC
There are few logos or slogans as iconic as the Nike swoosh and “Just Do It”. I worked on the 2011 Just Do It campaign for Nike’s Action Sports Category that featured new iterations on classic Nike designs.
"Josh exhibits passion, an eagerness to learn, and a drive to deliver positive results. These qualities present themselves in his craft, how he connects with those he works with , and ultimately the value brought to the consumers of his work."- Genelle Lauderbach, Category Merchandise Manager, Nike Inc.
Squarespace is one of the premier website development and hosting platforms on the planet and has raised nearly $80 million in funding. Squarespace held a contest on dribbble and as an avid dribble user I was very excited to participate. Here were the creative terms and conditions:
How creatively can you present the number six? The only requirement is that the Squarespace symbol or complete logo mark appear in your design. You may use any of our attached logo variations, provided the end result incorporates “six” in some form (the number 6, the word six, six objects, etc.) We’ve included the example shot to get you started, but please let your creativity run wild.
Nike has been influencing and changing the world of athletics for over 40 years. I pulled heavily from Nike’s vintage designs to create the Game Changer hat specifically for Pacsun stores. For a time this was the top-selling hat there.
"Josh's talent goes beyond the creative. He has a vision for creativity, absolutely, but he has the unique ability to couple this with a strong understanding of business progression. Because of this, working with Josh is inspiring." - Genelle Lauderbach, Category Merchandise Manager, Nike Inc
As an artist, I have to intentionally challenge myself with new projects to expand my skillset. This collection is the result of an exercise I did recently to create some icons for a few of my favorite brands.
I designed the Attitude Hat specifically for Pacsun and pulled extensively from Nike’s vintage design catalogue. The appearance and feel of 1970’s Nike design can be seen in the classic snapback look along with my own color interpretation to bring it up to date.
You never know when inspiration will strike or what shape it will take. Here are some of my favorite illustrations that I did for Nike.
Nike carved out a place in the skateboarding industry with its Nike Skateboarding brand that now boasts a team of top athletes including four-time X Games gold medalist Paul Rodriguez. In 2011, I designed some original illustrations and photo composites for Nike SB that captured the all-or-nothing spirit of the sport and the unique styling of the brand.
Letterforms are one of my favorite design elements to create and I got to do a lot of them while I was at Nike. These typographic solutions were used in a Nike t-shirt line and are just a few of the letter renderings that I’ve done for them.