On March 1, 2025, IHOP broke the Guinness World Record for most pancakes served in eight hours at a packed event on the Santa Monica Pier. The celebration marked National Pancake Day and raised $20,000 for the LA Regional Food Bank.
I designed the event’s main branded lockup, t-shirts, and some signate—creating a fun, unified look that tied together the digital, print, and on-site experience.
