Scott Chung is a chef, entrepreneur and a long-time childhood friend of mine. His latest project is a Korean rice bowl restaurant called Rice Crook. He asked that I art direct and design the identity system for his unique restaurant. His branding contains a combination of custom scripts and illustration, paired with branded patterns and prints. Here’s what we came up with.
Photos: David Wardrick
Restaurant renderings: Hapstak Demetriou
